Full Overview

Our Story

Who are we?

Why should people listen?

Who should listen?

Who do we complement that is out there?

Who do we contradict that is out there?


Who are our potential readers?

Where can we reach out to evangelize or recruit?

Pain Points

What are the problems we are solving?

Column Types

What kinds of writing/voices will be on the website?

How can we collaborate to spotlight other people’s work or opinions?

Observation Types

What are the kinds of things that are observed and reported?

Partnership Possibilities

How can we integrate advertising, link exchanges, shop/product feeds, affiliate programs, etc?

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