Marketing & Social Media

Open Forum Coverage of CES

My buddy TJ is at CES yet again.  He’s lucky enough to head out to Vegas several times every year for work.  He has worked on a lot of cool projects with American Express’ Open Forum to produce great content for small businesses.  Check out some good articles on marketing and social media as Open Forum covers CES.
Business Marketing & Social Media Studies

How to Unlock a Community’s Insights

Here’s an article by Roland Legrand about unlocking a community’s insights using the Socratic method.  He explains why both too much and not enough control over a community can cause it to fall apart.  Thankfully he describes how to foster engagement in a community to encourage participation.